Jonah Berger on his bestselling book Contagious
It’s fascinating how word of mouth can work. Jonah Berger wrote a great book called Contagious: Why Things Catch On on the subject. That book made it to #1 on the New York Times and Wall Street Journal’s best sellers list. Mr. Berger is an Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He joins me today on the first episode of the Alex Holland Design Podcast. This is an illustration form the blog post.
